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B2B Marketing: Trade Advertisement Infographic

Infographic with flat illustrations showing 6 ways construction software focuses on client success

About the project:
Not all products appear sexy at first glance. As a graphic designer with a marketing focus, I am often tasked with highlighting the value of these brands to attract prospective clients.

This client’s goal was to increase brand awareness in their industry. After researching competitor advertising approaches, I crafted this modern and fun illustrative style infographic to stand out from the status-quo, while maintaining the key differentiators of the brand. This ad was made to be shown in trade magazines to capture the brand’s target audience.

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